The United States boasts approximately 30.7 million small businesses that create 1.5 million jobs each year. One advantage small businesses have over large ones is that they don’t have to spend so much on marketing. What’s more, thanks to technology and the internet, marketing for small businesses these days is much more effective and affordable too.
With so many small businesses, you should expect nothing less than cut-throat competition regardless of your business niche. If you can leverage the right internet marketing tools to your advantage, you can gain a distinct edge over your competition. You’ll be better placed to make a killing off your business if you have marketing on lock.
With the plethora of internet marketing tools available today, marketing for your small business should be a breeze. However, with so many of these tools at your disposal, choosing the right ones can sometimes get overwhelming. That’s why it’s important to clamp down on only a few business marketing tools for your digital marketing bidding.
In this post, we’ll be highlighting a couple of marketing tools you should consider for your small business.
The attention span of your average customer is about 8 to 10 seconds. That isn’t very good news for business owners keen on selling their products and services. The challenge is capturing customers’ attention within that very tiny attention span window.
With Canva, you can create visuals and images to not only capture but also hold your customers’ attention. With a vast array of visual and fonts at your disposal, Canva is what you need to make a bold statement to both your current and potential customers.
The multitude of ad templates with creative designs makes it easy for you to design your ads, posters, brochures, and pamphlets. You can also create your logos, presentations, and much more with this nifty little app.
Does email marketing still work in 2020?
Well, yes, it does. In fact, it’s 40 times more effective in reaching your target audience than social media. Mailchimp is an email management software that helps you streamline your email marketing campaign to rake in those customers.
The most notable feature of Mailchimp is its email marketing templates that you can use for crafting your emails. The app also lets you manage your email lists, keep track of email traffic, and schedule delivery times.
The tool comes with a free trial plan that you can later upgrade when your business grows. For startups, the free trial plan will do just fine. If your business grows, you can switch to the paid plan that allows more subscribers and emails.
Small businesses have lots to gain from influencers who can market their products and services. Buzzsumo connects businesses with influencers to market their brand. The tool lets you meet the most prominent influencers in your particular niche so you can form mutually beneficial partnerships.
You can also view any brand mentions and trending topics to ride with the wave. Because it keeps tabs on mentions and trends, you can match your marketing strategy to what’s hot and also note the areas that need improvement.
Buzzsumo charges about $79 per month for the paid plan. Buzzsumo has a free plan, but with limited searches and other restrictions.
Proof is a social media integration tool that lets you display your social media presence on your website. For instance, if you want to share videos or posts from Facebook or Instagram straight to your site, Proof is the go-to tool.
What’s more, doing so with Proof is a walk in the park. All you have to do is copy and paste the pixel, and you’re good to go. Proof integrates with your website and allows you to display your:-
- Social media posts
- Videos and tutorials
- Live visitor counts
It’s an excellent tool that helps you make full use of the current social media wave. Plus, it’s so user-friendly that anyone who knows how to use a mouse and a keyboard can use it without a hassle. Plus, there’s a feature that allows you to get a peek into your customer demographics to give you an idea of your market penetration.
Liondesk is among the best marketing tools for business you can find today. It’s a loaded internet tool with incredible functionality and unmatched versatility. You can call Liondesk a CRM software, but that would be undervaluing it.
While it has extensive CRM capabilities, Liondesk can also manage email and video marketing campaigns plus event text messages. It’s the all in one solution for businesses to boost your customer relations and propel your brand name.
The entry-level paid plan will set you back only $25 every month. However, you’ll have to pay a bit more for the complete Liondesk package. As per companies that have Liondesk, this handy marketing tool is worth every penny.
Hootsuite is among the more famous names in internet marketing. If your business has multiple profiles across various social media platforms, then Hootsuite helps you manage all of them simultaneously. It’s the all-in-one social media solution for businesses of all sizes.
With Hootsuite, you can schedule your marketing posts days, weeks, and even months ahead of time. You can also spot key hashtags that you could use for your posts and influencers who may benefit your business. You can gauge the effectiveness of your marketing campaigns with its analytics tool.
7. Crazy Egg
Crazy Egg lets you know what your customers do on your web pages. You can think of it as a website monitoring tool that gives you insight into user’s activities on your website. With Crazy egg, you can know:-
- How long each user spends on your website
- What webpages and what the visitors click on
- How many repeat visitors you have
This can be a useful tool if you’re looking to refine your web site’s design and usability. Give Crazy Egg a whirl, and see how it works for you.
The Right Internet Marketing Tools Equal Increased Conversions
The best internet marketing tools can do wonders for your small business. Now that you have a good idea of some of the must-have marketing tools, you best make arrangements to get them. If you don’t, you risk trailing behind the competition and losing your most-prized customers.
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