One of the essentials to properly running a business is making sure your customer service is second to none.
When you have a strong customer service formula in place, you are all but guaranteed to have a successful run as a business owner. Sure, other factors such as the economy etc. can play a role in determining your overall success, but customer service plays such an important role.
That said the type of business you run of course will impact to what levels of customer service must be performed.
For example, if you have a transportation related business, you know how important it is to keep customers happy 24/7. Whether you are shuttling customers around, finding vehicles for them to use, perhaps even a combination of both, being on time and providing a winning customer experience is essential.
With that being the case, are you ready to get a fix on better customer service?
Keeping Customers Happy
So that you can make for a positive customer service experience time and time again, remember a few pointers:
- Technology – As more and more businesses turn to the latest in technology to help them run their companies, make sure you are staying on top of the tech curve. For instance, if you run a business that involves ride sharing, car sharing etc. you can’t be lackadaisical when it comes to meeting the needs of riders. By having a focus on fixed route software, you are better able to leave customers with less wait times and ultimately better service. The key is making sure your fixed route meshes perfectly with your demand response tools. Meantime, if you run a delivery service (can be myriad of products being offered), you know that many customers simply won’t sit back and tolerate delays. That said you should focus on using the best available routing technology to not only speed up deliveries, but ultimately save your company costs on fuel and wasted driver time;
- Communication – Always make sure your communication skills with customers are second to none. For instance, if you are having a problem getting a product and/or service to them, be sure to keep them in the loop. Leaving them hanging as to when they will get what they ordered is not only bad business, it tells them that they’re not really a priority in your business world. When that happens, they may very well end up going elsewhere. Also communicate through your website any new products and/or services you will be offering soon. This is a great way to keep them coming back to your site, looking around at all the different features you have available online.
Hire the Right Employees
- Employees – Unless you run a business on your own, much of your customer service initiatives will go through your employees. With that being the case, it is imperative that they know how important a role they play in your daily world. There may also very well be times when a customer and one of your employees do not see eye-to-eye over a matter. As a result, you must make sure that your worker handles the matter as professionally as possible. To do otherwise can end up harming your company’s business reputation, something that can be difficult to overcome if it happens too often. Lastly, using technology like your website, a blog, social media etc. are all important facets of putting together a winning business. One of the ways to maximize your customer outreach is by doing things such as videos, webinars etc. They are not all that hard to do, plus they provide you with a great way to promote your brand on a regular basis.
So, has the time come where you need to get a better fix on customer service?