In these media-savvy days, customers expect to be wooed with a vibrant, engaging message that is presented in one fell swoop. Creative, expressive, and captivating forms of media, combined with inspiring marketing campaigns, can all help to boost your customer engagement.
If you’re looking to enhance your business’s customer engagement using all the newest, shiniest tools of the trade, then check out our list of some of the most unique ways to help your brand engage with your target audience.
- Spread the Word: Use social media to tell the world all about your business
Love it or hate it, social media is the most popular online platform to share information on, whether it’s videos, pictures, blogs, links, or educational resources. All of these options can be shared on Facebook, Twitter, Instagram and other popular platforms simply by clicking a button, and all of them will increase your engagement exponentially. Social media also offers an excellent opportunity to create instant, online conversations with your followers. Stay on top of your comments, reply as often as you can, and make your social media feeds as creative as possible. You create your new piece of content, and social media makes it work for you!
- Seeing is Believing: Use videos to boost your brand
Most of us are familiar with the famous quote, “A picture is worth a thousand words”. So what does that make video content? Even more descriptive and gripping. Even the best copy in the world can’t fully describe a product nearly as well as a video can. Product demonstrations, service walkthroughs, and explainer videos provide a fail-safe way to demonstrate your company’s product on screen. Asking customers to read through long descriptions or instructions is just not realistic, and won’t engage your customers like a video will.
Using a video to show the benefits of your product or service is a fast and efficient way of educating the would-be customer. Time is precious, especially for online users, so you need to make sure videos are impactful right from the start, rather than long and exhaustive. You can embed a short video into your own website, or upload to a video sharing platform like YouTube and provide your audience with a ready-made, easy to share format that search engines like Google favour in their search results. You can also outsource videos, whether it’s a company for video production in Melbourne or even a company friend who’s just savvy with creating videos. All you need is for the video to be short, descriptive, and most of all fun for your customers to watch.
- Reach out to every customer individually: Enfranchise and inspire
Every customer wants to feel appreciated. You can show your audience some love by creating marketing strategies that offer a bespoke and personal feeling. Use free gift promotions, personalized emails, customized discount codes, and customer surveys to let them know that you’re interested in what they have to say, and that you’re thinking about them. Another tip is to always make sure to respond to customer emails and inquiries on the same day, and always use a friendly tone! You can also create a video that is actually designed for the wider audience but still feels personal and engaging.
- Entertain to Engage: Make your marketing truly viewable
Words can offer great wisdom, and pictures can speak volumes. But sometimes, you really need to push the envelope in order to keep your customers fully engaged. Promotional events and cross-company collaborations are a great way to tell your story. These can be costly ventures, so keep your budget under control by creating those high impact videos to show at events, rather than bringing in speakers. Using well-written scripts and a format that appeals directly to your target demographic, you will be able to produce a video that is totally unique to your brand. Workshops run by your team members will not only engage the customers, but your employees as well.
- Finally: Video really has killed the radio star!
If you’ve ever tried more traditional formats of advertising in printed media or on the radio, you will know that successful results can be hard to measure. The beauty of using new media on new online platforms is that your results can be instant and clearly quantifiable. You can add your call to action directly into your website or video platform, meaning your audience has the chance to respond and take action while they are feeling inspired and ready to buy!
