Seventy-five percent of the internet is porn, there are thousands of porn websites, and yet, porn is never going to face a saturation. People will constantly look for new porn, and no matter how much you produce, it’s never going to be enough. Porn itself is a massively broad concept; it has thousands of genres, sub-genres, niches, sub-niches, and fetishes for everyone.
This makes it clear that porn business is a constant trend. Entering into this market is one of the most profitable business ideas of this millennium. Questions like, how to start a porn website, what are the easiest way to get into this business, and how to make money from porn would always be in trend. By working in the adult-industry software solutions market for a while now, we have come across thousands of such queries.
Every adult social media site, adult business forum, and start-up ideas internet group features just one question, “How to start a porn site in the least investment as a one-man army?” Worry not, as this article is all about this particular idea itself. If you too feel somewhat lost when it comes to the technicalities of starting a porn website business, this article will cut most of the clutters and give you some straightforward notions on “how to proceed as a newbie”. Trust me; it’s a piece of cake when you know the right way. Everyone can do it.
- Choose Your Porn Niche
Why should you choose a porn niche? 80% of the new porn sites that we have seen doing well are niche sites. Choosing a niche should be your first step as it makes your path from this point straightforward and focused. By choosing a niche, you would have a clear idea of the things you need to do next in the queue. Take SEO, Marketing, Content, and premium Advertisements for instance. You would know about the best providers of these services, what works best for marketing in this niche, and the types of content people love to watch. You will have 80% of the path straight from this point forward.
So, do some research and find out what type of content you should focus on and niches that serve well in the category. Based on porn fetishes and popular porn categories on big porn sites, you can choose profitable porn niches. To name a few, Gay, Straight, Stepmom, Stepsister, Yoga, Babes, webcam, Butts, Voyeur, London’s Pornstar Escorts and many more.
- Choose Your Revenue Model
Although the revenue models are all about how to make money from porn, your selected revenue model will also decide many other things about your business model, content source, marketing tactics, investment budget, and workforce strength. There are tons of ways to make money from porn, but not every way is suitable for everyone. It heavily depends on the type of porn website you want to start. So, before you choose your revenue model, choose the type of porn website; the revenue model would sort itself automatically. This is how:
Though there are dozens of sub-adaptations, currently four major types of porn websites and their revenue models are in trend:
- Porn Tube Sites
- Porn Pay Sites
- Adult Webcam Sites
- Adult social media sites
We will talk about porn tube sites later on, which is the easiest of all to start with. For now, let’s talk about the other three forms of porn websites, how they work to make money?
Porn Paysites make money from the subscription charges they take from users to let them watch their content. These sites offer multiple packages with different types of access such as daily, weekly, monthly, and annual subscriptions. Just like Netflix, Hulu, HBO, and Amazon prime if we talk about mainstream paysites. If you want some inspiration, you can browse popular premium porn sites such as Brazzers, Reality Kings, and Bangbros, etc. Source of content for such sites in mainly in-house productions and from a number of partner porn studios in their network. Generally, big porn studios come up with their in-house Paysites.
Adult webcam modeling sites are the newest source of erotica on the internet. How adult webcam sites make money? Through user-generated content. Yes! These sites allow anyone to sign up as models and perform on live cam shows. The major source of income for webcam sites is the commission from the models. Live shows viewers pay these models in the forms of tips, purchasing nudes, clips, and other stuff. Whatever models make, the webcam site takes a percentage cut and gives away the rest to the models. You can take some inspiration from popular webcam sites like Cam4.com, LiveJasmine, Chaturbate, and BongaCams. These sites make billions, FYI.
Adult social media is the newest form of the adult entertainment business that too practices user-generated content to attract users. These sites function similar to mainstream social media like Facebook, Instagram, and Twitter, except there is no restriction on pornography or adult content. Popular adult influencers and models sign up on sites like OnlyFans and ManyVids and share their uncensored content with followers. The sites allow models to charge a premium subscription fee from the users for following them. The sites make money by charging commissions on their models’ earnings. The models also sell digital content and products to fans.
Finally, Porn tubes. These are the biggest source of free internet porn in today’s era. Their strength is their massive traffic, as they use Ads to make money, rather than charging from their users. Of course, they also have premium membership plans with added benefits, but their primary revenue source is Ad-money. Some of the biggest names in porn tube business are Pornhub, Xvideos, xHamster, YouPorn, and PornTube. You can compare these sites from YouTube. They allow users to upload content, and they share Ad-money with their uploaders. Porn Tube business is the easiest of all porn business ideas, as you don’t have to worry about content and models. Everything is user-generated.
What’s your favorite porn website model?
Choose your website model carefully, as based on the model you select, you have to be ready for the subsequent levels of efforts required from this point forward. All the steps from this point will depend on your business model, revenue model, content source, and the niche you select. You can shuffle-up the steps 1 and 2, but when you move to the third step, be ready with your business plan. Read on the internet, consult experts, and attend adult business webinars.
If you want my advice, a porn tube is the easiest website to start. It requires the least investments in terms of money, time, effort, and the workforce. You could be managing a porn tube business as a one-man army, anonymously. Besides, the webcam-modeling site is also an easy undertaking, if you use a model supplier script, rather than hiring your own models.
- Finalize and Lock Your Domain Name
Getting a domain name seems like a very simple job, except it isn’t exactly that simple. For starters, be advised the choosing a domain name means taking your first steps towards building a brand identity. It’s a long-term commitment, and requires some strict analysis of current trends, future predictions, SEO, marketing feasibilities, and availability, of course.
The first tip for choosing your domain name is keeping it synchronous to your brand name, and the brand name should be in harmony with your niche. You want people to identify your business uniquely, and the name should shout out your business activity clearly. For example, if your niche is amateur porn, go for a domain name that talks about Amateur porn. Say, Amatuerpornxx.com, Amatuerxxporn.com.
Apart from this, we would suggest you keep the following points in mind too:
- It should be easy to spell, type, pronounce and identify uniquely.
- All the popular social media usernames should be available in the original form
- Purchase all popular variations of the domain. Say, .com, .net, .io, .uk, .us, etc.
- Besides, go for porn specific extensions such as .porn, .webcam, .tube, .xx, etc.
- Put 301 redirects on all variations of domains and extensions to your primary domain
We understand that following most of these tips would cost you a bit of extra dollar, but it’s a good way to not only prevent your brand name from being hijacked but also helps in adult SEO. If you are planning to give a long-term commitment to your porn website business, the extra expenditure is all worth it.
- Choose the Right Web Technology Partner
By right technology partner we mean, right kind of all the B2B solutions you need to build and set up your live website. It involves everything from website development, Payment solutions, Ad Network integration, Push notifications, Email, marketing, Subscription Manager, and a lot more. However, all these requirements revolve around one thing – How to build a porn website?
What are the requirements for a decent porn site? Well, that entirely depends on the business model you have selected, but one thing is certain –building a website for any of the models is no more an expensive undertaking; at least not as expensive as it used to be a decade ago.
Based on the business model, you can use a ready-made adult site script to build your site instantly. The site will have every feature by default, and you won’t have to worry about the programming at all. There are various reputed adult script providers in the market. You can consult any of them, tell your requirement, and they will suggest you the right kind of script for your business.
For instance, Adent.io is a well-known software development company for adult business solutions. They have ready-made scripts for webcam sites, porn tube script, paysite, adult social media, and many more. You can check out their scripts on their official website and test their demo.
How should you choose a good porn site script?
- Know your niche and business model
- Test the demo and trial of all popular porn site scripts
- Compare if they can accommodate your business model
- Make a list of features and customization required on top
- Check if ready-made plugins are available for the chosen script
- It should offer open-source code access for better control of your site
- Check the number of adult-friendly payment gateways it supports by default
- Choose the Right Kind of Webhosting Partner
Once you know how to start a porn site, and you have your website ready, it’s time to go live on the internet. For that, you need a web-hosting partner who accepts adult content. Be advised that not all popular web-hosting companies accept adult content. You should go for dedicated adult hosting solutions like Vice Temple and M3Server to host your website. Besides, you also need an SSL certificate (HTTPS) for security. Luckily, you don’t have to worry much about it, as most of the adult web hosting companies offer a free SSL certificate for at least a year with the hosting plan.
Congrats! You own a porn site now
After following these steps, your site would be live and ready. Now, you must focus on two major things to do:
- Optimization: Optimization means tuning the website for a seamless user experience so that users love visiting it. Optimization is an all-round undertaking that involves content, website loading speed, navigation, buffer-less streaming, mobile responsive UI, and many more. In short, ensuring everything works fine as expected is the required optimization. You can use different Analytic tools, SEO tools, A/B testing tools, Heat map tracking tools, etc. to ease your job.
- Marketing: of course, nothing works well without marketing. If you want your target users to know about your website and visit it, you need marketing- both traditional and digital marketing to be exact. Leverage social media, paid search Ads, Display Ads, Adult business forums, content marketing, SEO, and everything at your disposal to promote your website.
In short, once your website is ready, settled up, and filled with content, you need marketing and optimization at every step. It’s our final tip -never stop optimizing. Each day will give you some newest ways to make money and make your website better. You should grab every other opportunity to push your rankings, drive traffic, and gain popularity. Adult SEO and Marketing are two big topics, which require a standalone article. You can explore this space to read more about adult businesses and their marketing tactics.