Blogging and SEO – A Match Made in Heaven


There seem to be more and more search engine optimization blogs around. Anyone who is looking at earning an online income knows that a website is needed. There seem to be more “netpreneurs” than regular businesses around right now, and this has led to everybody having to be completely aware of the rules of search engine optimization in order to stay ahead of the game. WordPress is one way to create a blog and start engaging in SEO at the same time. In fact, the two go together incredibly well because WordPress loves giving people SEO tools, and Google loves WordPress. Plus, it is easy to set up a blog using the cPanel and lots of SEO features are built in as standard.

How to Use Blogging for SEO Purposes

The first step is to come up with a title and write an opening to your blog that is interesting and full of good keywords. After that, you want to add the title tag, which many people believe is actually the most important SEO aspect on your page of all. Your title tag should be no longer than 60 characters and it should contain your most important keyword as well.

Once you have done that, you have to create your meta description. That shouldn’t be longer than 160 characters. Your keyword has to be in it again. Remember that the meta description is what people see about your website when they look you up on a search engine.

Then, there are categories, which too many people overlook. The categories are all about using keywords. When you add content and you then assign a category, you have to make sure that you have a single main keyword and that you have between two and seven keyword phrases that you believe are good for your ranking. Each of those keywords should have its own page, and that should be reflected on the anchor text and link back to the URL of your main page.

Next, there are links and link categories. What matters here is that you get rid of the links that you got as standard with your blog. You also want to make sure that you link to really good websites within your personal niche.

Last but not least, you need to structure your permalinks. This is what will help the most with your Google page ranking. The structure of your permalink should be custom made for you. This is the part where most people start to get really confused and why it is often better to hire a professional. They will also be able to help you with things such as your domain name and how to make sure this is right for your keywords as well.

Blogs and SEO go together like apple and pie. While it is a complex area of work, there are some things that you can do yourself, such as those described above. However, it is always best to hire a professional to really start noticing the benefits.