The world wide web has come a long way from its humble beginnings. Evolving from simple pages capable of displaying only text, hyperlinks and photos, today’s websites offer a user experience that goes far beyond what anyone could have imagined back in the 1990’s.

If you are a web designer looking to remain informed on the latest trends in the industry, this article will reveal the different trends in website designs that are gaining widespread acceptance across the internet.

The standardization of site design

In the past, taking a unique approach to site design used to be a way for the owner of a web property to distinguish themselves from the crowd. With the rise of responsive design, blending in with everybody else has suddenly taken precedence over being a special snowflake.

Intensely UI-focused sites that have come out in the past 2 years have seen such high rates of conversion that many customers have overwhelmingly chose these templates for their new site builds.

If you find this intriguing, site building companies, such as Perth web design (www.webdesignperth.com.au), have extensive experience in regards to this trend and others mentioned in this article.

Minimalism

While Craigslist’s embrace of minimalism borders on the absurd for some people, the site’s overwhelming popularity led to the realization of a simple truth for many web designers: less is often more. While it hasn’t always been that simple, these principles have been used with great success in subsequent years.

This concept has been revisited again in the past few years, as a pullback began from the feature creep that manifested itself in the years following the introduction of HTML5. More recent page builds have made judicious use of white space and fewer on-page elements, much to the delight of users tired of unnecessary and distracting bells and whistles that just weren’t necessary in the first place.

Animation

When used effectively, animation and videos capture the user’s attention, keeping them interested and scrolling down the page towards the call to action that you want them to see.

When used on an e-commerce site, animations can show off a product, making it more likely that an interested customer will pull the trigger on a purchase. Overall, animations that add delight and aid the user towards using your site for its intended purpose will continue to gain traction in the years to come.