When it comes to building a business and a brand, first impressions are everything, whether it be the service that you give, the packaging you use or the quality of your website, many consumers will decide instantly whether or not to use your business based on their first impression. One area of designing your business that you should pay particular attention to is your logo, this is the part of your company design that will stay in the minds of the people, exactly what you need if you wish to become a successful brand. Think of the World’s largest companies, Coca-Cola, Apple, Facebook, they all have iconic logos and you should do exactly the same. Here are some points for you to consider when designing your company logo.
When it comes to logo design, try not to make it too complicated, you need it to be memorable and a confusing logo with abstract words or colors will not serve you well. The best logos in the World are basic and memorable and yours should be the same.
Size is a huge factor in logo design, remark that your logo is likely to be placed on many different packages, flyers and websites. If the logo needs to be small to fit on to a poster and you have a logo with many words on it, you will find that it is unreadable. When designing your logo keep in mind where it will be used once created, this should help you reach a decision on its size.
Be Careful With Colors
The color of your logo us very important, colors resonate in people’s minds, the human eye sends different signals to the brain when it sees colors and this plays a role in whether they will like your logo or not. Remember also that the color of your logo should be the same as your brand’s coloring, if your company website and packaging is blue, white and red for example then a yellow logo is going to look out of place. Ensure that your color scheme is taken into consideration when designing your logo.
If you are not original in your logo design then you are going to confuse your customers, there are many logos in the World that use identical designs and just change the colors and lettering, doing this means that you could be mistaken for another company. When designing your logo make sure you do plenty of research of what logos already exist in order to avoid a clash.
Utilize Negative Space
There is nothing wrong with having a logo that is filled with color and words but to real make your business logo stand out you should loo at using negative space. Take FedEx’s logo for example, a white square with the company name in the center, the white background of the logo forces the lettering to stand out making it more visual and ultimately more memorable.