This is definitely the quest of every operator: to crush the competition. But it can be quite challenging given the industry’s expansive nature. Just recently, Market Research Future made projections of the global casino market increasing from $309.54 billion in 2024 to $511.6 billion by 2032. That’s a compound annual growth rate of about 6.48%.
If this prediction comes to pass, the industry will become super competitive. So, what steps can you take to get ahead of your rivals? Well, to truly dominate this market, you need a combination of smart strategies and a willingness to evolve.
Adaptability is particularly needful because of how innovative operators like Jackpot City South Africa can be. They normally take advantage of contemporary trends like responsive designs to maintain both relevance and competitiveness. Of course, in this mobile-first era, no one wants frustrating website experiences on their mobile devices. That’s why you may have seen many operators turn to responsive designs to cater to this preference.
Align with the increased mobile usage
Do you know that, according to Exploding Topics, more than 90% of the world’s population owns a smartphone? As if that’s not enough, more than 95% of internet users often go online using their mobile phones. In online casino gaming, most players use these devices to immerse themselves in their favorite titles, explaining why mobile gaming accounts for over 80% of online gambling in most regions.
As an operator like Jackpot City South Africa seeking to dominate the market, you can’t afford to ignore such a trend. After all, the idea is not just providing games. You want to match your offerings with changing player preferences to increase retention rates. Just because over 80% of online gambling happens on mobile devices, you can easily conclude that many players like to use them to engage.
However, as they engage, they may have frustrating experiences because they use devices with smaller screen sizes. This is not what you want for your casino platform, which explains the popularity of responsive designs in this industry. Through these designs, operators can develop platforms that work well on numerous screen sizes, allowing easy multi-screen access.
Interestingly, responsive designs can significantly improve retention rates for companies like Jackpot City South Africa. According to UXCam, more than seven in ten customers will likely come back to mobile-friendly websites. And since most of the business comes from returning customers, improving player retention can get you ahead of the curve.
Prioritize security and build trust
No matter how flashy your site looks or how mobile-friendly it is, none of it matters if players don’t feel safe. Casinos that dominate know quite well that online security is a non-negotiable. Especially now that more than 940,000 cyberattacks happen daily, you don’t want to ignore this aspect, even for a minute.
In the gambling industry alone, more than 70% of operators have recently reported encountering cyberattacks. This comes at a time when the Onfido Identity Fraud Report noted an 80% increase in fraud rates between 2022 and 2023. Now that a few years have passed and cybercriminals are becoming more advanced, the need for online security has never been as apparent.
This is why most players will actually survey platforms’ security before participating, and you don’t want to be perceived as insecure. Jackpot City South Africa and other companies must, therefore, adopt proper infrastructure to improve their appeal to this security-conscious audience.
Adopting multi-factor authentication can be a good place to get started. This infrastructure improves security by requiring more than just a password to access a system or application. It adds at least one additional verification method, such as a one-time code or a biometric, on top of the traditional username and password.
Other areas you can focus on include:
- Encrypting transactions using SSL or TLS protocols
- Regular security audits
- Adopting transparent policies that make it easy for users to understand how their data is stored
Know your players inside and out
Successful casinos like Jackpot City South Africa know that success starts with players. These platforms don’t just serve customers – they study them to understand their wants even before they ask. This helps create stronger player relationships, leading to higher retention rates.
If you want to stand out, treat every player like a VIP. It could be through remembering a player’s favorite slot game or sending timely birthday bonuses. These personal touches actually go a long way because most customers love personalized experiences. Looking at the statistics, Contentful suggests that 71% expect customization, with 76% getting disappointed when they don’t find it.
Consider two casinos offering the same games, same payouts and same promos, for instance. If one goes an extra mile to provide the feeling of being known and valued, it could easily appeal to players. Realizing this, even land-based casinos are offering tailored packages, like exclusive tournament access, based on past behavior.
You just need to be a little bit smart and player-focused to win in this casino market. As long as you’re providing easy and relevant experiences, your competitors won’t stand a chance. A good place to start would be ensuring your website is responsive to cater to the increasing number of mobile phone users.
Implementing features like MFA to address online security helps attract more security-conscious players. By adding small personal touches to the gameplay, Jackpot City South Africa and other casinos can build stronger customer relationships that encourage return visits.
