Most businesses nowadays handle videos on a regular basis, and part and parcel of that will invariably involve converting and compressing them. Often videos will need to be converted to specific formats for different devices or platforms, and they may need to be compressed so that they can be stored or distributed more easily.

While converting and compressing videos is easy enough, there are a few crucial tips that you should make it a point to follow:

• Store the original video file and convert or compress a copy

One rule that you should always follow is to not convert or compress the original file. Instead it should be stored so that you always have a version of the original video with its quality intact and unaffected by format conversions or subsequent video compression.

• Convert or compress videos from a copy of the original video file

As an extension of the previous rule, you should also only convert or compress videos from a copy of the original video file that you stored – and not a version that was converted or compressed in the past.

The fact of the matter is that each time you convert (i.e. transcode)
) a video or compress it some data will be lost and its quality will gradually deteriorate. Because of that if you were to convert and compress a video file that has been converted or compressed in the past – the quality will deteriorate further.

However if you convert or compress from a copy of the original video file instead – the deterioration won’t be as bad.

• Try not to rely on software decoding when checking for support

Although software decoding allows a wide range of devices to support various formats, it is processor-intensive and consumes a lot of power – especially for HD videos with high frame rates. As far as possible if you are checking for formats that are supported you should look for hardware support (i.e. hardware acceleration).

• • Do not adjust the frame rate of the video

If you want to optimize your video you may think about downscaling its resolution and adjusting the bitrate to match. However you should not do the same with the frame rate, as it can have unintended consequences.

Simply put if you adjust the frame rate of the video you’ll be directly removing frames – and it can make the video look uneven as in some areas more frames may be removed than others.

The next time you convert or compress a business video, try to follow each and every one of the tips listed above. In fact if you want to you can apply them right now using your video converter, and for example you could try seeing how to convert MOV to MP4 using Movavi Video Converter.

Overall the tips listed above will help you to better preserve the quality of your business videos as you convert and compress them from time to time. Although it may not be that evident initially, it will ensure that your videos retain their quality in the long run.