How successful do you feel you are these days with your clients?
If you sense things in fact could be better, do you have plans in place to make improvements?
By doing all you can for your clients, your company’s odds of being around for many years tend to go up.
With that in mind, where can you see improvements being made when it comes to added client success?
Never Neglect the Importance of Customer Service
In reviewing your client efforts, here are three tips to keep in mind:
1. Customer service matters – How would you rate your customer service efforts? You may in fact need to do more with customer service moving forward. So, see where you might be able to improve the service initiatives you have been offering. As an example, how fast do you tend to respond to customer questions and even complaints? Taking too much time can end up costing you some customers. How you respond to customers is also key. Many folks may like an email or letter. That said face-to-face responses when doable make a difference. Those tend to be more heartfelt at the end of the day. In reviewing your service efforts, see where you can do better and put in place the needed changes.
2. Offering the best in tech and more – Also take the time to review your efforts when it comes to offering tech and more. Do you run a spa or related facility with massages and other body-healing improving? If yes, do you have all the right equipment in place? If not, it may be time to add electric massage beds and any other related equipment. Those beds provide a massage experience that is comforting to the client. He or she can also expect to be able to relax while getting that massage. Tech and having the right equipment on hand also means you are able to book clients and faster. Allowing for clients to schedule appointments online, not have to play phone tag and more is key. If your business has an online store, this is another means of taking advantage of technology. Last, do you have a small business app? If not, now would be the right time to think of adding one. An app allows you to have a 24/7 connection with the consumer world.
3. Keeping clients and prospects informed – Finally, do you do a good job of informing? That is current and prospective clients? That would be about what you offer, changes to your small business and so on? Be sure to use your website, social media pages and other such resources to your advantage. Doing so means you can keep consumers updated on what you are doing as a business. Clients tend to like to take advantage of discounts and more that. That is discounts they find out about with businesses they like.
As you work to improve client relations and make more inroads, where will your focus be?