New business is one of the most important aspects of any business in its growth, so it’s imperative to continue to use the most effective tools in order to gather the most leads. Whether this be through using a new business agency and their depth of experience in the industry. So with this being the case, what are some of the most effective ways of gathering new business that can be undertaken by everyone.

• Facebook

Facebook do have a very small organic reach, which puts many people off the idea of using them as a means of gathering new business. However, it can be used as a fantastic platform of finding new business and pushing brand awareness. An example of how this could be done is joining Facebook groups where you know your ideal clients will be members of. You can then answer and ask questions to people there, which can then lead to these people noting your expertise and then looking at your business profile. This process does not cost and can be fruitful in the long run. You could also look at the traditional Facebook advertisement method, which is also highly effective if done correctly.

• Building an active social media presence

This also moves on to building an active social media presence, which continues to be of more importance with the growth in the field. You can not only build attention to the product or service you are operating but also build relationships with current and potential future consumers. This process will also help to retain clients with them choosing your product or service over a competitor.

• Creating blog content

Creating blog posts that your ideal clients would want to read is another effective way of generating leads. This could cover tips and advice, showing the knowledge that you possess in the field. This could also include an infographic, which is always an attractive piece of content if done to a high standard.

• Follow-up with potential and past clients

Perfecting the entire client process is the first important step, so you can ensure that it can go as smoothly as possible each time. You should also look at following up with potential clients that never purchased. You may have some emails from potential leads who had inquired but did not email you back following the initial contact. An effective step is following this up with further contact, that could open up for future business moving forward. You could also follow up with past clients and see if they now require any additional help.

• Build an email list and stay in touch with subscribers

Building an email list is another fantastic way of helping to gather leads and building new business. By doing this you are making sure you can stay in touch with your subscribers, as everyone will not be staying in touch with your social media. This is another great way of promoting new products or services and discounts that are being offered. It is also a very good way of keeping your business at the forefront of people’s minds.